Personal Digital PR Manager or Producer? Do You Need One?
Do you need a personal digital PR manager or producer? Yes, today’s professionals/entrepreneurs are much more informed about Digital PR, and online reputation management much more than ever before. Thanks to the many amazing coaching, classes and tools available today.
These coaches/classes are fantastic and offer lots of great information and ideas. But I have come to realize that many people come away with information overload. “Where to begin, what to say, when to do all this?” Most business professionals are either too busy, overwhelmed, even too nervous to start, or stick with a personal promotional effort (on and off-line), which is where I come in.
Simple, and effective digital PR production and management services
I recently reconnected with an old friend. She is an established realtor in an affluent area of Los Angeles. She asked me about my PR business and what I was doing these days. I told her that my main focus was to provide super simple, and effective digital PR production and management services for executives and professionals. Especially on the writing and promotion of personal brands online.
She chimes in: “Oh my God, you mean you actually take on the social media stuff for your clients? They don’t have to do it all by themselves? I just took at Social Media Class – and it was packed with interesting and great information… but, it MADE MY HEAD SPIN!”
Hiring a personal digital PR producer is cost-effective
1. Here is an Executive/Professional who understands “the need” for online promotion/reputation management — to keep everything up-to-date and current. and 2. Here is an Executive/Professional who (a) does not want to even deal with this whole online networking, PR initiative stuff, because she is overwhelmed and unfamiliar with it; (b) because she has way too much on her plate already and (c) because she hates to self promote. She couldn’t fathom talking about herself online, but she loved the idea of allowing me to act as her “Digital Publicist.” Help her connect with potential clients/business via traditional publicity and online promotion tactics.
Robust online persona (PR) production and management are a must-have for everyone IN ANY STAGE OF THE GAME.
Personal digital PR manager in your corner to tell your story!
This is the way I see it: People hire stylists, landscapers, builders and housekeepers all the time. My business is no different. Hiring a digital PR manager to produce/manage your online (and off-line) personal PR initiative is not so much a luxury, as it is a necessity. You have to be in it to win at it, as they say. Build an (online) audience, and continue to build that audience to stay visible. Whether you’re constantly looking for new business, customer retention, or job placement, if you build it and keep it built, they’ll come.