Laurie Pehar Borsh has been providing effective marketing and digital media PR solutions for professionals and companies for over 20 years. She has used her passion for promoting people, places, and things to create a reputation for her unique brand.
Laurie’s instincts and skills for providing personal service to executives and organizations began with her work in the restaurant industry, and continued with her passion and career in fitness, working as an instructor for the famed La Costa Resort & Spa and for Cunard Cruise Lines. During that time, she simultaneously developed an interest in creating her own PR/Promotions business, while teaching fitness classes and acting as a personal trainer.
A Health and Fitness Industry Start
Laurie rolled out her official career as Promotions and Activities Director for The Sports Club Company (Sports Club/LA and Spectrum Clubs). Shortly thereafter, she launched her first venture, Behind the Scenes Unltd.–a PR and promotions production agency. The Sports Club Company became a loyal client, as did Reebok International and the Walt Disney Company, among others.
In addition to establishing Behind the Scenes Unlt. to serve corporate clients, Laurie began developing a personal promotions business for solo professionals, executives, and business owners. This specialty focused on marketing and public relations services to individual professionals and business owners in the health industry. She combined the resources of her corporate and personal approach, for example when she participated as a member of the start-up team for The Toluca Lake Fitness, neighboring the studio lots of Warner Brothers, Universal, NBC, and Disney. The start-up became one of the top private clubs in Los Angeles, boasting celebrity members including David Hyde Pierce, Sherry Belafonte, Neil Patrick Harris, and Ryan Seacrest.
In 2008, at the onset of the Great Recession, Laurie focused on providing personal promotions and lead generation tactics for executives looking for a different way to hunt down new job opportunities. Her agent-based representation model included a personal promotional campaign program that later included social media development and management.
As social media became a viable and cost-effective channel for publicity, promotion, and marketing. It became increasingly important for the reputation and promotion of executives. Laurie sought to capitalize on this emerging opportunity for those trying to navigate this “new wild west.” So she shaped her agency into Laurie Pehar Borsh Digital PR. A new formula representing professionals and businesses on social media, email, search engines (SEO), and traditional media channels.
Laurie understands that the power of human interaction propels “social” media. It is critical to build a valued following and online presence. Accordingly, she knows how to help key players come out from the shadows of an organization into appropriate online situations. Situations are such that become social bonds, animating business relationships, and brand promises.
Digital PR has Arrived
There are many experts offering plenty of advice about the ins and outs of social and digital media. But there is a huge disconnect! People and businesses need more honest, personal and effective social media support. With some so-called social media management solutions, the disconnect and inconsistency are apparent.
Today, Laurie provides simple to complex digital media PR strategies and productions, including web reputation management services. Putting an veteran PR Pro in place to produce the right kind of online content and messaging is not a luxury, now it’s a necessity! Laurie helps clients achieve consistent online visibility and publicity on and off-line. She also supports business development and sales, professional career advancement efforts and more. She holds high ethical standards and enthusiasm for everyone.
Laurie has built relationships in the financial, entertainment, medical, sports and fitness, publishing, event production and media industries. These thousands of relationships remain a critical part of her professional network. She currently lives in California and Arizona with her husband and family. Health and fitness continue to be a big part of her lifestyle and identity.