Laurie Pehar Borsh Digital PR
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PR and SEO: A New Symbiotic Relationship

The Adaptation and Evolution of PR and SEO

The integration of SEO into PR strategies is vital for a robust online presence. There are many compelling reasons why businesses and personal brands need to use SEO to enhance their public relations and online reputation campaigns.


Amplify Website Visibility through Link Building

PR and SEO go hand in hand when it comes to link building. High-quality backlinks from authoritative websites significantly enhance your website’s credibility and visibility. They signal to Google that an authoritative site trusts yours, earning you SEO benefits. It’s that straightforward. By combining compelling PR stories and content with a targeted keyword and link-building strategy, you can achieve remarkable results.


Boost Your SERPs Ranking

Securing a spot on the first page of search engine results pages (SERPs) is highly sought after, and strong SEO is the key to getting there. By optimizing your content and leveraging PR efforts, you can improve your website’s ranking for relevant keywords, driving more organic traffic and increasing brand awareness. Use flagship keywords to add value to your campaigns by making them more search-friendly.


Establish Website Authority

SEO isn’t just about keywords, it’s about showcasing authority in your niche. PR campaigns can generate media coverage and endorsements from industry experts to enhance your website’s authority on search engines. Strengthen your campaigns by aligning off-site content with relevant on-site material.


Elevate the Value of Your Campaigns

In today’s digital age, PR and SEO are intrinsically connected and mutually beneficial. By becoming SEO-savvy, you add substantial value to your clients, business, and customers. Incorporating SEO best practices into your PR campaigns is a sound strategy in today’s online landscape. Imagine the added value to your client if you could amplify the results of a successful campaign with SEO expertise.


Increase Keyword Ranking to Attract Customers 

Whether you’re selling products or services, site traffic is of paramount importance. By combining PR efforts with SEO, you can strategically optimize your content to rank for keywords that not only align with your goals, but are also likely to attract more customers and clients. This leads to more leads and ultimately new opportunities. Choosing the right keywords is the trick, and this requires a blend of SEO and PR insights.


Provide Deeper Insights to Clients

While PR campaigns traditionally focus on metrics like reach and media mentions, SEO opens up a whole new world of valuable insights. Incorporating SEO allows you to track metrics such as organic traffic, keyword rankings, and conversion rates. These metrics offer a more comprehensive view of your campaign’s success and help fine-tune your strategies.


Future-Proof Your Skills

SEO tools offer invaluable data insights. By analyzing keyword performance, click-through rates, and user behavior, PR professionals can gain a deeper understanding of their audience’s preferences and behaviors. This data informs future PR strategies and content creation.


Harnessing the power of SEO can supercharge campaigns, improve online visibility, and achieve better results. In an era where digital presence is paramount, embracing SEO as an integral part of a PR strategy is a savvy move that empowers your brand and ensures its continued success.

online reputation management

Online Reputation Management Help? Is it Actually Necessary?

online reputation management


Online reputation management (ORM) is necessary to control how people perceive you (and your business) on the Internet. Management tasks include reviews, ratings, comments, and other information that others post about you… and more. 


It also involves what you post.


That can include your specific comments on another person or company’s social media posts, blogs and online articles, as well as your own content including written and recorded (voice or video).


In other words, what you write about and how you write. ORM includes everything you do and put online!


Put a “human” in place who is well versed in all matters of public relations, crisis management, and public reputation management! Today’s public reputation, of course, is concentrated in all areas of the Internet: social media, directories, maps, and search engines. You need an actual human in your corner!


Why does online reputation management matter when it comes to business?

A positive online reputation helps build trust with customers and potential clients. Whether that is on a personal or company brand level.


In today’s digital age, online reputation management is increasingly important. Your online reputation is the way others perceive you online. This can include everything from the way you present yourself on social media to the way search results appear when someone looks you up online.


Managing your online reputation is about ensuring that the information that appears about you online is positive and accurate. That includes PR strategies, such as promoting positive content about yourself online and engaging in online reputation repair if negative content appears. By taking control of your online reputation, you can protect your personal and professional brand.


Online reputation management (ORM) is the process of managing what people say about you online. ORM includes monitoring your online presence, responding to negative comments, and removing inaccurate information. ORM’s goal is to ensure your online reputation is positive and accurate.


It’s no secret that online reputation management is important. In today’s digital age, our online presence can make or break our personal and professional lives. From job interviews to first dates, potential employers and partners are increasingly turning to the internet to learn more about us. It’s more important than ever to ensure that an online reputation is positive and reflective of who we really are.


Should online reputation management be automated?

Simply put, NO! Only a seasoned public relations professional will manage, monitor, and improve an online presence. This can involve everything from creating and maintaining a positive social media profile to responding to negative online reviews.


Your PR professional will use specific tools to track, monitor, and report all data points. Taking proactive steps with a professional to improve your reputation ensures you are putting your best foot forward online. No matter where or how someone finds you.


Laurie takes the burden of online reputation management off your shoulders. Contact her today to see how she can keep your digital presence fresh and up-to-date!


Your Business’ PR: Can it benefit with good memes?

Clicks & Bricks Podcast Interview with Laurie Pehar Borsh

An interview Laurie Pehar Borsh


Today is all about Public Relations and how it is directly connected to all aspects of the business. She expresses her thoughts on how she overcame a huge setback in 2008 during the market crash. Laurie focuses on staying cool, calm, and collected in hard times, and keeps pushing to continue to grow both her business and her client’s business.