Online reputation management (ORM) is necessary to control how people perceive you (and your business) on the Internet. Management tasks include reviews, ratings, comments, and other information that others post about you… and more.
It also involves what you post.
That can include your specific comments on another person or company’s social media posts, blogs and online articles, as well as your own content including written and recorded (voice or video).
In other words, what you write about and how you write. ORM includes everything you do and put online!
Put a “human” in place who is well versed in all matters of public relations, crisis management, and public reputation management! Today’s public reputation, of course, is concentrated in all areas of the Internet: social media, directories, maps, and search engines. You need an actual human in your corner!
Why does online reputation management matter when it comes to business?
A positive online reputation helps build trust with customers and potential clients. Whether that is on a personal or company brand level.
In today’s digital age, online reputation management is increasingly important. Your online reputation is the way others perceive you online. This can include everything from the way you present yourself on social media to the way search results appear when someone looks you up online.
Managing your online reputation is about ensuring that the information that appears about you online is positive and accurate. That includes PR strategies, such as promoting positive content about yourself online and engaging in online reputation repair if negative content appears. By taking control of your online reputation, you can protect your personal and professional brand.
Online reputation management (ORM) is the process of managing what people say about you online. ORM includes monitoring your online presence, responding to negative comments, and removing inaccurate information. ORM’s goal is to ensure your online reputation is positive and accurate.
It’s no secret that online reputation management is important. In today’s digital age, our online presence can make or break our personal and professional lives. From job interviews to first dates, potential employers and partners are increasingly turning to the internet to learn more about us. It’s more important than ever to ensure that an online reputation is positive and reflective of who we really are.
Should online reputation management be automated?
Simply put, NO! Only a seasoned public relations professional will manage, monitor, and improve an online presence. This can involve everything from creating and maintaining a positive social media profile to responding to negative online reviews.
Your PR professional will use specific tools to track, monitor, and report all data points. Taking proactive steps with a professional to improve your reputation ensures you are putting your best foot forward online. No matter where or how someone finds you.
Laurie takes the burden of online reputation management off your shoulders. Contact her today to see how she can keep your digital presence fresh and up-to-date!