The whole personal branding concept is really more about creating better Personal PR
YES! Personal Branding is really MORE about creating relationships with an authentic expression of who you REALLY are, as personal branding expert, Sally Hogshead proclaims in her post: http://ow.ly/64ALj.
According to Hogshead:
Your “personal brand” is based on the impression you want to create. It’s about packaging yourself in a certain way to appeal to a certain audience.
Your “personality brand” is based on who you actually are. It’s about identifying and expressing your unique personality strengths, so that you can express those true strengths in a way that connects and communicate.
In today’s up-close-and-personal world, a great Personal Brand is what is supposed to help “sell you” to your audience. But if you think about it, a personal brand is static (for the most part). It’s really the creation of consistent Personal PR (depending on the reality of one’s profession/situation that can be created from online thought leadership to mainstream press/media) that will move people to engage within the reality of a current situation.
We need to move away from the personal branding bandwagon and concentrate more so on the building of a better Personal PR (which I might add, includes PERSONAL BRANDING) to continually be able to build (new) and maintain professional business relationships and or career and professional movement.