PERSONAL PR FOR NON-EMPLOYMENT SEEKERS: Now is NOT the time to “hunker down” and be invisible!

As any of you may or may not know, I am constantly pounding the pavement to educate professionals (all levels) on the importance of having PERSONAL PR/Web 2.0 and Personal Branding  in place now and for the entire span of one’s career!  Putting good Personal PR into place is not just for people who need to look for work, business or press. If you have not noticed, the way in which the world of business rolls these days is very different.  Just because you are WORKING does not warrant the fact that you can go underground.

I just got a wonderful note from the Editor of Execunet (this goes to a  great number of people of course) — it sets the stage and tone of my message perfectly. The issue here again, is having the time to be able to stage one’s own personal promotion when one is buried, or deeply focused, etc.  A personal publicist/promoter/producer can help create the stage and keep it in lights!

September 21, 2009

Dear Laurie:

We’re always cautioning executives not to “hunker down” at work. They also shouldn’t bend, cower, hide, kneel or crouch. But the current economic environment may make employees feel like throwing on a cloak of invisibility to avoid being noticed, believing they will escape the lay-off list.

Yet, during periods of job growth and prosperity, career planning and maintenance are often overlooked because of the perceived abundance of opportunities available.

Those who are fearful keep their head low to miss the ax; those who are busy at work have their head down in deep focus. But denial and complacency share a characteristic: inaction, which can derail a career for those who are unprepared.

Despite the recent economic instability, fewer corporate leaders feel prepared for job search than they did in years prior. According to ExecuNet’s 2009 Executive Job Market Intelligence Report, just 43 percent of executives claimed they are ready to look for a job, compared to 56 percent in 2008 and 69 percent in 2007; another 24 percent reported this year they were unsure if they are ready to look for a new position.

It could be that “prepared” seems less defined against a recessionary backdrop, and fewer executives feel confident about how to launch a job search campaign in this market. But many of the old rules still prevail, albeit with some amplification and 21st century tools:

  • Focus, define and envision what your next role looks like.
  • Create messages that communicate the problems you solve to your target audience.
  • Identify the online and offline opportunities where you can best help others.
  • Become known for your expertise so others can refer and recommend you.

Robyn Greenspan
Editor-in-Chief
ExecuNet
Robyn.Greenspan@execunet.com
295 Westport Avenue
Norwalk, CT 06851
800.637.3126

 

 

 

 

 

 

 

 

 

 

 

P.S. HSM has extended a special 2-for-1 offer to Executive Insider readers for their annual World Business Forum, held October 6 and 7 at Radio City Music Hall in NYC, featuring President Bill Clinton, George Lucas, Paul Krugman, T. Boone Pickens and many other inspirational leaders. 

  


You have to be able to tell a good story

The ECMG (business talent representation with personal publicity production/management) side of my business focuses on executives who are in opportunity search mode (passive or agressive).  I still find it fascinating when I meet an executive who has been having a hard time finding a job, but who still thinks that his resume is going to open doors (like it used to maybe 10 years ago?).  I know about the old saying: “If it ain’t broke, don’t fix it.”  However in this case, if  “it is not doing what it used to do (i.e. if the old way is broken), you better fix it.”  What I am trying to say here is that simply floating around (even a really good) resume in this market without a strong pitch, promotion, or even a third party rep/ pitch person to go along with it won’t do much (unless of course you have a super strong and extended network and the time and DESIRE to be your own pitch person and promoter) .  This is especially true for those individuals who have a unique and highly successful career path. You have to really push the envelope these days and get out there and TELL your story. Whether you do that via a personal publicist (who will do all the story telling and pitching for you), a blog and/or a personal website (with really strong SEO) or through on-line social networking and media, the more channels you can put you message out through the better.  Posting a resume or floating it around (marketing it) will not create personal publicity – your STORY will.  A resume is an outline of your career and while it can outline your success (quickly), in today’s COMPETITIVE  MARKET need to tell your story AND BE ON THE LEADING EDGE  to be able to get the traction that is needed now and in the future (for opportunity growth).