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Today, Personal Branding Is More Important Than Ever

Personal Branding is More Important than EverWith social media and the gig economy, it has become essential to embrace personal branding. Here are the reasons why it’s more important than ever.
Whether you know it or not, you have a personal brand. Internet search results are the first impression people will have of you. Is it a good one? Is the information you are sharing across LinkedIn, Facebook, and other social media sites consistent? 

Whether you have a date or a job interview, chances are someone is going to Google you to learn more about who you are. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.

What is personal branding?

Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” The term “branding” used to be reserved for businesses, but with the advent of social sites and the gig economy, personal branding has become fundamental.

A personal brand is a unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.

Building a personal brand 

Whether you’re an employee or entrepreneur, cultivating a personal brand has become more important than ever. One reason is that it is more popular for recruiters to use social media during the interview process.

According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.

Personal branding is also beneficial from the employer’s perspective

Companies should encourage employees to build strong personal brands because it’s good business. When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders.

Contract Workers Need a Personal Brand

Another reason personal branding is valuable is that the gig economy is not going away anytime soon. The average person switches jobs every 2 to 3 years, and freelance and contract workers now make up 43% of the U.S. workforce.

We’re seeing only one trend here, which is that the gig economy is big and getting bigger. Companies will do just about anything to avoid hiring full-time employees. Add to that the fact that there is no job security anymore, and workers are increasingly aware that they need to work differently if they want to create any sort of stability for themselves.”

As a result, workers need to be able to clearly communicate who they are and what they do to stand out to prospective clients and employers. If you aren’t effectively managing your online reputation, then you run the risk of losing out on business.

Personal branding masters

Developing a great personal brand doesn’t happen overnight. It’s imperative to be able to communicate your purpose and mission to your audience in a genuine way. Here are some examples of famous people who have built incredible personal brands through hard work, consistency, and long-term focus:

Oprah Winfrey:

Oprah is undoubtedly the queen of personal branding. She is continually building equity in her brand which has an estimated net worth of $2.5 billion, according to Forbes. Oprah has always stuck to her core competency: challenging millions of viewers to live the best lives possible by understanding their potential. By being true to herself, she has inspired millions to be their best selves.

Richard Branson:

Richard Branson is undeniably one of the most visible, successful, and well-known men alive. He has continually stayed true to his core values, including adventure and risk-taking. By being himself, he has often done exactly what other business leaders cautioned against, including crazy publicity stunts like dressing as a flight attendant for a competing airline. His unorthodox style and commitment to his passions have helped him create a powerful personal brand. Branson says, “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.”

Marie Forleo:

Marie Forleo is an inspiring teacher, writer, entrepreneur, and philanthropist. She has mastered the ability to share impactful content in a humorous and engaging way. With a following in over 195 countries, Marie challenges her fans to change the way they live in order to change the world. Her website reflects that of a personal branding expert, highlighting her authenticity and passion for helping others.

Gary Vaynerchuk:

Also known as Gary Vee, Vaynerchuk got his start by hosting a video blog on YouTube called Wine Library TV. In March 2009, he signed a 10-book deal with HarperStudio, reportedly for over $1 million, and released his first book, Crush It! Why Now is the Time to Cash in on Your Passion, in October 2009. Now, he’s one of the most successful marketers in the world and has attracted a huge loyal following. Vaynerchuk says,” Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”

Whether you’re looking for a better job or more sales for your company, personal branding is a given. You don’t need to be Oprah or Richard Branson to have a great personal brand. It’s a matter of continually crafting and curating your digital presence and keeping it real! Honesty, transparency, and authenticity are what will differentiate you in the long-run.

This article was originally written by executive coach, Caroline Castrillon.

LINK BUILDING and Good Content…essential for online/personal PR results!

Too funny, I used my cool new WordPress App on my BlackBerry to write the original version of this post.  The App is great, but (1) I am not used to writing a blog post on my phone (too small of a screen?) and (2) the App is way to fast, I thought I had saved it as a draft, but it posted.  So this is the redo of the original WordPress Blackberry App post (ahhhh the power of technology…).  Okay back to what I wanted to say…

I am ALL ABOUT LINK BUILDING. Content is KING if you are looking for online marketing RESULTS.  Honestly, I have always known this… the key word, meta tag thing just old-fashioned, I mean we still need it (especially in social sites like Twitter), but it’s  really a gamble if you’re looking for search engine placement on an organic level.  Buying the key words will get you the results, but as more people start driving the price of the key words up you will need to pay more and you really don’t have to do that.  Continuing to build your CONTENT.  Think about all the other people using the same exact key words. How do you compete with that?  So the more you post up in the form of articles, blogs, tweets, press releases, photos and video the more content you create and the more votes of confidence you earn from the search engines. The more votes of confidence, the MORE you will be seen and found online. It’s pretty simple, yes, but remember that content must have merit or your audience will not remain.

I have read an incredible eBook (which will be now known as my Link Building Bible) by Back Link Building Guru, Mark Collier. His “Link Building Mastery: How to master the art of link building” provides 86 powerful link building strategies to build thousands of high quality back links to send your site to number 1 on Google (and then some). According to Mark: “Everyone knows that back links are one of the most important search engine ranking factors.” Yet again, the quality of the content is the first priority— and in my mind’s eye quality content is the baseline of online publicity, but without back links your content and your website will never be found.

The Link Building Mastery eBook is a fantastic do-it-yourself guide to will learn how to get:

* Better placement on Google
* More search engine traffic
* Direct traffic (to your website or “main hub’) from people clicking on your links
* A better online reputation
* More direct sales or interest as visitors who come from links pointing to your site are far more likely to buy from or hire you.

Get Mark’s book – a great guide, great read. Well done! If you need a good “go-to” plan, it’s a fantastic ($47) investment!

One last note: The ability to work and communicating online,  does not equate to an ability to market and promote online. This mentality drives me nuts. I drive a car, but I am not a mechanic. Follow me?  The social media “how-to” books, seminars, and coaching service are fine, but my opinion is that if you usually do not handle your own publicity, writing, marketing or promoting and/or you do not have the ability or the time to do what it takes to build and then maintain all of your web content (including websites, blogs, articles, press releases, tweets, updates/micr0 blogs) then it might be a better idea to bring in someone who knows how to connect the dots.  I’m just saying…