People used to rely almost entirely traditional media (television, radio, printed press) to shape their opinions about people, places and things. In today’s “new media world” we can all be in control of any kind of information being discussed. People can voice an opinion or promote an idea or opinion to people all over the world using social media (this includes connecting with the traditional press and media).
Social media has democratized the ability to influence. Klout.com believes that influence is the ability to drive action. To that end I am a big proponent of what Klout has brought into the world of social media and online (“new”) media. I believe the ability to influence others online goes hand-in-hand with an individual or company’s online PR and reputation.
Read more> Understand Klout.