“Perspectives on Marketing” is a unique spin on the “he said/she said” format, giving both the agency side and the client side.

Jason (Jay) Miletsky is the CEO of PFS Marketwyse creater and co-author of the Perspectives Book Series. The series covers such topics as marketing, branding, and how to increase sales. Marketing is not an exact science, and marketing issues are often interpreted, defined, and approached differently by different people, creating the potential for a disconnect in communication. This is particular true of the client/agency relationship, which oftentimes looks at a single marketing issue in radically different ways. “Perspectives on Marketing” is a unique spin on the “he said/she said” format, giving both the agency side (with Jason Miletsky – CEO, PFS Marketwyse) and the client side (with Mike Hand – Director of Sports Marketing, Hershey’s). It covers of a number of topics that deal with marketing and the client/agency relationship. It examines over 100 compelling and important marketing issues that marketers deal with on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience, and how to craft the most effective message. Each topic is approached from both points-of-view in a conversational, point/counter point style. This unique approach provides a frank, insightful, and enjoyable look into the whole of the marketing process, and helps promote understanding between the marketer and the client. For every copy of a Perspectives title sold on Amazon on Wednesday, September 9, $1.00 will go to the Make-A-Wish Foundation of New Jersey. If sales reach 2,000 copies, Course Technology PTR will double the donation. Get your Perspectives Books at www.getperspectives.com today! Also be sure to listen to the Perspectives Show here on Blog Talk Radio (GetPerspectives).

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