As of April 2015, CEO participation on social media is still low. That said it is becoming increasingly more important and more common for CEOs to step out from behind the desk and into the digital spotlights of social media.
I have been writing and preaching about this for years now! As the graphic shows below, a “social CEO” (aka a Cheif Executive Officer who uses social media to benefit and for the overall “good” of his or her organization!) is still rare.
The good news is there are at least a few leaders out there demonstrating what it looks like and how social media can benefit their personal and professional brands. Keep in mind that Laurie Pehar Borsh PR specializes in the production and management of CEOS and other high-level, high-profile executives on social media.
No! A busy executive should not go at this alone (that could be the issue).