Laurie Pehar Borsh Digital PR
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Digital PR & Marketing Solutions

 

Digital PR and social media management are necessary for any business or personal brand! This is due to the constant changes and growth of the Internet as a business tool. Online reputation management or ORM is part of that management mix. ORM refers to the influence and control of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media have made search results a core part of an individual’s or group’s online or digital reputation. We work with both social media and search engines to ethically manipulate what information can easily be found.  Online Reputation Management is essentially a mix of public relations and technology practices and search engine optimization (SEO) on a larger scale.

 

The following can be combined as a specific number of hours per service per week/month based on a monthly retainer rate. Our retainer fees prove to be very cost-effective and are based on a minimum 1o-hour up to a 60-hour work month. Monthly retainer fees allow for flexibility (hourly-wise) given the nature of the type of services provided. Things are always moving and changing! Our monthly retainer fees start at $800 per month (basic rate, 10 hours/month) for basic social media production and management. We also provide hourly consulting, which can be added to basic and all of our monthly retainer fees.

 

  • Search Engine Optimization (SEO)

    • Optimize current pages – with crawl accessibility so search engines can read your website and rank your site’s pages
    • Write compelling content that answers the searcher’s query
    • Keyword optimization to attract searchers and engines
    • Write share-worthy content that earns links, citations, and amplification
    • Title, URL, and descriptions (metadata) to draw higher SEO and  CTR in the rankings
    • Support and optimize snippet/schema markup to stand out in SERPs (Search Engine Results Page)
    • Search Engine Monitoring
      • Monitor Key Terms and Words (pertaining to the client’s brand)
        • Google Webmaster Tools, Google Alerts
        • Moz Pro
        • HubSpot
        • UberSuggest

 

  • Other Link Building/Content Production

    • Landing Pages
    • Article Pitch/Placement (including press releases)

 

  • Social Media Development

    • Platform Production 
      • LinkedIn 
      • Facebook 
      • Twitter
      • Instagram
      • Youtube
      • Google Business
      • TikTok
        We will identify which social media channels it is essential for the business or professional brand to have a presence on.
    • Influencer Recruitment, Management, and Marketing

 

  • Writing and Development of Broadcast and Communication Content

    • General Social Media Marketing/Promotional copy
    • Website – new copy/revisions (SEO)
    • Press Releases (including distribution/placement as needed)
    • Blog (aka Article) Posts
      • Includes editing of the original copy
      • Ghost-written copy 

 

  • Social Media Management 

    • Daily Content Post Strategy
    • Campaign Strategy, Production, and Management
      • Including social media contests, press placement, and more.
    • Audience development (can be tied with paid promotional campaigns)
    • Monitoring and Engagement 
      • Hootsuite Pro or Loomly and many other platforms, additional/monthly (set up/owned by the client*) managed by LPBPR.
      • *A small fee will range from $40/month additional. $25 fee to be added to our agency platform.
        We can also manage social media accounts on client-owned platforms.
    • Social data insights and intelligence, keyword tracking (40-60 hour work month clients)
      • Google Analytics 4, Semrush, etc.
      • Other monitoring included social media management platforms.
    • Event promotion and, live (onsite at the event) reporting and promotion on social media accounts.

 

  • Website Design & Development 

    • Search engine optimization of current website 
    • New website production including content theme, revisions, or new content written
      • Hosting/additional coding/template fees additional.
    • PressPage = additional fee (annual rate). 

 

  • Website Management

    • Regular updates to themes and or code, plug-ins, etc. 
    • SEO 
    • Content editing
    • Content writing 
    • Design updates 
      • Includes keyword optimization and broadcasting new content to social media.

 

  • Photography or Video Design & Production

    • An additional fee is quoted per project via Keith Salmon, Salmon Run Films.
    • Digital / Social Media Consulting Only = $90/hr.

 

  • Monthly Digital PR/Marketing Consulting

    • Social and Traditional Media Methods
    • Public/Image Reputation Management
    • Professional or Business Brand Representation
    • Media Relations (all levels)

 

  • Publicity Representation/Production

    • News Media Placement (Press Release)
    • Media Relations 
    • Media Representation
    • Interview/Article Placement
    • Event Planning and Coordination

 

  • Advertising and Promotions Coordination

    • Digital/Social
    • Print

 

  • Email Marketing for Business Development

  • Traditional Marketing Materials

    • Press/Media Kits
    • Brochures
    • Logo Development and Other Creative
    • Speaker/Presenter Packages
      and more.