Digital PR & Marketing Solutions

Includes Online Reputation Management Services. Reputation management refers to the influence and control of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media have made search results in a core part of an individual’s or group’s online or digital reputation.

We work with both social media and search engines to ethically manipulate what information can easily be found.  Online Reputation Management is essentially a mix of public relations and technology practices and search engine optimization (SEO) on a larger scale.

The following can be combined as a specific number of hours per each service per week/month. Retainer fees prove to be most cost-effective and are based on a 40 hour work month, which is quite flexible (hourly wise) given the nature of the type of service provided (always moving).

  • Search Engine Optimization (SEO)

    • Optimize current pages – with crawl accessibility so search engines can read your website and rank your site’s pages
    • Write compelling content that answers the searcher’s query
    • Keyword optimization to attract searchers and engines
    • Write share-worthy content that earns links, citations, and amplification
    • Title, URL, and descriptions (metadata) to draw higher SEO and  CTR in the rankings
    • Support and optimize snippet/schema markup to stand out in SERPs (Search Engine Results Page)
    • Search Engine Monitoring
      • Monitor Key Terms and Words (pertaining to client’s brand)
        • Google Webmaster Tools, Google Alerts
        • Moz Pro
        • HubSpot
  • Other Link Building/Content Production

    • Landing Pages
    • Article Pitch/Placement (including press releases)
  • Social Media Development

    • Platform Production 
      • LinkedIn 
      • Facebook 
      • Twitter
      • Instagram
      • Youtube
      • Google Business (formerly known as Google Plus)
        We will identify which social media channels it is essential for the business or professional brand to have a presence on.
    • Influencer Recruitment, Management, and Marketing
  • Writing and Development of Broadcast and Communication Content

    • General Social Media Marketing/Promotional copy
    • Website – new copy/revisions (SEO)
    • Press Releases (including distribution/placement as needed)
    • Blog (aka Article) Posts
      • Includes editing of the original copy
      • Ghost-written copy 
    • Also tied in with social media or other internet assets (websites, landing pages, etc.)
  • Social Media Management 

    • Daily Content Post Strategy
    • Campaign Strategy, Production, and Management
      • Including social media contests, press placement, and more.
    • Audience development (can be tied with paid promotional campaigns)
    • Monitoring and Engagement 
      • Hootsuite Pro additional $25/monthly (set up/owned by the client) managed by LPBPR.
    • AI for social data insights and intelligence
    • Event promotion and live (onsite at the event) reporting on social media handles
  • Website Design & Development 

    • Search engine optimization of current website 
    • New website production including content theme, revisions or new content written
      • Hosting/additional coding/template fees additional.
    • PressPage = additional fee (annual rate)
  • Website Management

    • Regular updates to themes and or code, plug-ins, etc. 
    • Ongoing Optimization, Content Additions i.e. news releases, articles, etc. 
      • Includes keyword optimization and broadcasting new content to social media
  • Photography or Video Design & Production

    • An additional fee, quoted per project via Keith Salmon, Salmon Run Films
    • Digital / Social Media Consulting Only = $90/hr

Other PR & Marketing Services

  • Monthly Digital PR/Marketing Consulting

    • Social and Traditional Media Methods
    • Public/Image Reputation Management
    • Professional or Business Brand Representation
    • Media Relations (all levels)
  • Publicity Representation/Production

    • News Media Placement (Press Release)
    • Media Relations 
    • Media Representation
    • Interview/Article Placement
    • Event Planning and Coordination
  • Advertising and Promotions Coordination

    • Digital/Social
    • Print
  • Email Marketing for Business Development

  • LinkedIn Sales Navigator Production and Support for List Development

  • Traditional Marketing Materials

    • Press/Media Kits
    • Brochures
    • Logo Development and Other Creative
    • Speaker/Presenter Packages
      and more.

Rate Card available.
Contact us today.