LINK BUILDING and Good Content…essential for online/personal PR results!
Too funny, I used my cool new WordPress App on my BlackBerry to write the original version of this post. The App is great, but (1) I am not used to writing a blog post on my phone (too small of a screen?) and (2) the App is way to fast, I thought I had saved it as a draft, but it posted. So this is the redo of the original WordPress Blackberry App post (ahhhh the power of technology…). Okay back to what I wanted to say…
I am ALL ABOUT LINK BUILDING. Content is KING if you are looking for online marketing RESULTS. Honestly, I have always known this… the key word, meta tag thing just old-fashioned, I mean we still need it (especially in social sites like Twitter), but it’s really a gamble if you’re looking for search engine placement on an organic level. Buying the key words will get you the results, but as more people start driving the price of the key words up you will need to pay more and you really don’t have to do that. Continuing to build your CONTENT. Think about all the other people using the same exact key words. How do you compete with that? So the more you post up in the form of articles, blogs, tweets, press releases, photos and video the more content you create and the more votes of confidence you earn from the search engines. The more votes of confidence, the MORE you will be seen and found online. It’s pretty simple, yes, but remember that content must have merit or your audience will not remain.
I have read an incredible eBook (which will be now known as my Link Building Bible) by Back Link Building Guru, Mark Collier. His “Link Building Mastery: How to master the art of link building” provides 86 powerful link building strategies to build thousands of high quality back links to send your site to number 1 on Google (and then some). According to Mark: “Everyone knows that back links are one of the most important search engine ranking factors.” Yet again, the quality of the content is the first priority— and in my mind’s eye quality content is the baseline of online publicity, but without back links your content and your website will never be found.
The Link Building Mastery eBook is a fantastic do-it-yourself guide to will learn how to get:
* Better placement on Google
* More search engine traffic
* Direct traffic (to your website or “main hub’) from people clicking on your links
* A better online reputation
* More direct sales or interest as visitors who come from links pointing to your site are far more likely to buy from or hire you.
Get Mark’s book – a great guide, great read. Well done! If you need a good “go-to” plan, it’s a fantastic ($47) investment!
One last note: The ability to work and communicating online, does not equate to an ability to market and promote online. This mentality drives me nuts. I drive a car, but I am not a mechanic. Follow me? The social media “how-to” books, seminars, and coaching service are fine, but my opinion is that if you usually do not handle your own publicity, writing, marketing or promoting and/or you do not have the ability or the time to do what it takes to build and then maintain all of your web content (including websites, blogs, articles, press releases, tweets, updates/micr0 blogs) then it might be a better idea to bring in someone who knows how to connect the dots. I’m just saying…