Is PR the new SEO?
PR Pros (especially those who are engrained in new digital media like me) are buzzing about the introduction of Google’s Hummingbird. Earlier this month PR Week contributor Martin Jones’ wrote a fantastic article, PR: The new SEO? that provides further and valuable insight about the potential positive effects the latest and greatest Google algorithm will have on the public relations industry.
Jones: “Google’s new approach is putting more weight on meaningful stories when deciding where different links appear in search results – and that’s a windfall for PR agencies.”
In this short, easy to read, article he explains the three “PR-friendly” assets of Hummingbird:
1. Backlinks from third-parties linking back to company sites
2. Content that is easily searchable through “search-optimized blog posts and knowledgeable contributed articles”
3. Weighted “social shares” on social media
Read >PR: The new SEO?
Jones: “The best part about these changes is that PR is just going to keep doing what we’ve been doing: telling great stories, getting media placements for clients, and building relationships.”