PR Pros (especially those who are engrained in new digital media like me) are buzzing about the introduction of Google’s Hummingbird. Earlier this month PR Week contributor Martin Jones’ wrote a fantastic article, PR: The new SEO? that provides further and valuable insight about the potential positive effects the latest and greatest Google algorithm will have on the public relations industry.
Jones: “Google’s new approach is putting more weight on meaningful stories when deciding where different links appear in search results – and that’s a windfall for PR agencies.”
In this short, easy to read, article he explains the three “PR-friendly” assets of Hummingbird:
1. Backlinks from third-parties linking back to company sites
2. Content that is easily searchable through “search-optimized blog posts and knowledgeable contributed articles”
3. Weighted “social shares” on social media
Read >PR: The new SEO?
Jones: “The best part about these changes is that PR is just going to keep doing what we’ve been doing: telling great stories, getting media placements for clients, and building relationships.”