“Do it yourself PR” is not always the best practice (focus on what “you do”).
I keep going back to this article that was published in Entrepreneur Magazine last month (I had to put it on my website): Get Thee to a PR Firm (by Sara Wilson). Sara’s short article says it all. I sit here on a daily basis wondering why most people still tend to believe that “self promotion” is the only way. Here’s my train of thought: I you are not a regular promoter of “thy self” (i.e. in the vein of Donald Trump— who in fact does have PR people) or a promoter/publicity producer in a company or for an agency (those people don’t have the need to self promote for the most part – they are too busy working for their company or clients), you should not be in dabbling in the business of personal publicity. There is no such thing as “do it yourself PR” – and there are ways to outsource it to people who can provide a 3rd party representation angle with production and management. In my opinion, focusing on “what you do” best should always be your best practice.