Toshal ShenaiMedia Planner (Digital) at Madison Media Bangalore, and a self-proclaimed newbie in the world of Social Media has said it just right:
The Social Media Landscape is broad. Sharing, Discussions, Networking, Media, Blogging, Microblogging, Live Stream, Live-cast, Virtual World, Gaming, Multi-player games, Music, Video, Podcast, Review, Social Bookmarking, and Wiki. This is just a list of the beginning of social media. What started as e-mails, groups, and messenger, has now widened its scope, reach, depth, richness, interactivity, and quality. The most challenging aspect of Social Media today is the way participation needs to be moderated, and a promotion of better quality content. Read more
Need to add the concept of Social Media PR… social media is a channel of media (a.k.a. NEW media) thus driving public relations and publicity is a huge part of the contribution side.