5 Content Marketing Rules PR Can Play By, Too

• on 23 Oct 2012
• By personalpr-webmaster
• Brand Journalism, Social Media Marketing, Social Media PR Production

5 Content Marketing Rules PR Can Play By, Too

Love this part:

Business (and personal) brands build relationships with customers via three levels of commitment:  relational, transactional, and contractual.
Content marketing – like so much of PR – is generally concentrated in the ‘relational’ phase, in which audience attention is garnered – and kept.

“We’re moving from getting attention through interruption to a useful conversation…”