Laurie Pehar Borsh Digital PR
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Social Media is the future for Career/Business Branding and Expansion.

Dan Blank, Director of Content Strategy & Development for Reed Business Information, a B2B publisher and media company, has great blog called: Dan Blank: Publishing, Innovation & the Web. Great post today:  Expand Your Brand & Career: Open a Twitter Account. Right Now (I also commented on it when of my fellow “Twitterers” posted it by “re-tweeting” about it today on my Twitter Account: http://twitter.com/LauriePR).  Another one of my fellow Tweeters (and forgive me if I have the jargon a bit off still, but I am just getting into the world of Twitter in an effort to expand my own brand, but more importantly my CLIENTS’ BRANDS)… who blogs on: http://www.buzz3r.com shared a great article about using Facebook on a business and personal level called “How to Friend Mom, Dad and the Boss on Facebook”  Same page, different people get to see and share different things. Needless to say I am revising my FB page this weekend and will be revising some of my Client’s pages as well (and setting up more of them on FB).  If you think that Linked In (still one of the best OSNs for business) is the end-all, well FB, if done right, is right on their tail in the OSN world for business (again if set up right).  MySpace (a Fox company is coming back – getting ready to go big there as well for myself and some of my clients- especially those more on the creative/consumer products ends of things). They offer so many more widgets (for cross posting) – -which is what I love.  Don’t be afraid of Social Media – it’s a Brave New World, yes, but it is our future –time for use baby boomers to step outside of the 1 dimensional web box!

Ellen Gurney – Senior Entertainment Executive: Creative Affairs Director, Producer, Project Manager

Ellen Gurney has more than 10 years of experience as a Creative Executive inthe family entertainment industry for the Walt Disney Company. She is experi-enced in unifying and motivating teams to produce innovative results in film,script, product, pitching, and promotion. She is a skillful negotiator and assimila-tor who brings together varied views and interests and weaves them into cohe-sive implementation plans. Her straightforward, diplomatic, clear communicatorstyle has enabled her to bringing out the best in every person and situation toachieve corporate objectives. Ellen has successfully developed and managedcreative slates in long and short form entertainment. She possesses the opera-tional skills needed to manage budgets and schedules and the interpersonalskills required to mentor and inspire staff to excel.

Mike Cooper – Business Development – Turnaround Expert

Mike Cooper is a Senior Executive with more than 15 years of experience improving sales, profit, and customer retention for mid-sized Business to Business companies and Fortune 500 level service industries. He is adept at creating a compelling vision, communicating to team members, getting buy-in from key stakeholders, mentoring, and motivating teams to peak performance. Mike leads by example and inspires others to achieve exceptional results with his strong work ethic, straightforward communication style and enthusiasm. He excels in turnaround situations, reorganizations, and acquisitions. Mike is a results-oriented, visionary and pragmatic leader, who is proficient in goal setting, benchmarking, measuring, and implementing successful growth strategies.

Discussion with Mike Berman – Outside Ventures

Mike Berman is a Senior Operations and Business Development Executive who takes a holistic approach to resolving corporate problems by establishing integrated solutions to stimulate significant sustained results. Mike is a visionary executive with more than 20 years of experience in creating and implementing winning strategies to launch start-ups and transform troubled and underperforming organizations. He is skilled in leading individuals, teams, and companies to optimize operations, rebuild a tarnished brand image, and weather downturns. Mike is an accomplished sales and marketing expert who leads organizations to compete globally, grow revenues, increase shareholder value, achieve corporate objectives, and reach higher performance levels.